UI/UX design company
At Bluell, we create engaging and user-friendly UI/UX design solutions for both web and mobile applications, focusing on the latest trends and technologies. Our dedicated team combines creativity and strategic thinking to develop designs that not only reflect your brand identity but also maximize user engagement and conversions.
By implementing innovative 2D/3D design methodologies, we ensure that your products stand out in the market and provide an unforgettable user experience. Let us help you turn your visions into reality with customized design solutions.
Our UI/UX design services
Our UI/UX design services focus on creating engaging and user-friendly solutions that enhance the customer experience. By combining creativity and data analysis, we ensure that each design is both aesthetically pleasing and functional.
Web and mobile UI/UX design
We create tailored, responsive design solutions for both web and mobile that prioritize user experience and functionality. By combining innovative interfaces with deep user insights, we optimize user interaction and increase their satisfaction.
App and website rework
We offer comprehensive interface and user experience redesigns for your existing projects, ensuring a modern and intuitive design without affecting backend functionality.
UI/UX design review
Our comprehensive UI/UX audit identifies areas for improvement and provides tailored recommendations that ensure your design not only meets user needs but also drives business results. Let us help you optimize your digital experience for maximum results.
UI/UX design research
Our dedicated team at Bluell offers customized UI/UX research that provides deep insights and solutions specifically for your web and mobile applications. By combining user data with industry knowledge, we help you optimize your design to maximize user engagement and conversions. Let’s explore how we can improve your digital experience together!
Design strategy development
We help companies not only appreciate the importance of aesthetic design, but also formulate strategic plans that create long-term value and strengthen their brand. By combining creativity and business insight, we ensure that every design decision contributes to achieving your specific goals and visions.
Development of design concepts
Our experienced team offers premium wireframing and prototype development services tailored to your needs. By combining user insights, your vision, and innovative technology, we create solutions that not only engage but also drive results.
Our design process is based on
1- Design thinking
Our design process embraces Design Thinking, a dynamic methodology that focuses on understanding user needs and fostering empathy to drive innovation. By encouraging creative exploration beyond conventional methods, we create unique solutions that effectively address both user challenges and business goals. This iterative approach ensures that every design decision is informed by insights and tailored to deliver exceptional results.
2- Human-centered design
Our design process is rooted in human-centered design, ensuring that user needs and experiences are at the forefront of every decision. We delve into understanding user preferences and pain points, creating solutions that resonate deeply and meet expectations. This approach not only increases user satisfaction, but also aligns with your business goals.
Our approach to design
We will go through all stages, including gathering requirements, examining the business and business goals, researching users and their needs, as well as prototyping and testing with users.
UX Discovery Phase
We engage deeply with you to gather requirements and understand your business goals, while conducting thorough user needs research. Our iterative approach includes prototyping and testing to ensure an optimal experience that aligns with both user expectations and business goals.
Market research and business analysis
This phase focuses on market research and project business aspects, which involve information gathering and analysis.
- Prep & Secondary research
- Interviews with stakeholders
- Competitive analysis
- SWOT analysis
User survey
This phase is centered around understanding and empathizing with users. The primary focus is on their needs, wants, and problems.
- Proto-personas
- User interviews
- Investigations
Define the problem & interpret the results
This phase focuses on identifying clear problems and user needs through a detailed analysis of research results collected in previous phases, interpreting them in terms of potential causes and consequences.
- Empathy mapping
- Customer Journey Map (CJM)
- Value proposition canvas (VPC)
Ideation & Prototyping
Idea
In this phase, we foster creativity by brainstorming innovative ideas and exploring different solutions tailored to the challenges identified earlier. Our collaborative approach ensures that all perspectives are considered, paving the way for impactful outcomes.
Prototype
This phase focuses on creating an interactive prototype that embodies the product’s functionality, allowing us to visualize user interactions. By refining the design through early iterations, we lay a strong foundation for effective user experiences.
Test
During this phase, we rigorously test the interactive prototype in real-world scenarios with potential users to ensure optimal performance. By collecting invaluable feedback at this stage, we can refine the solution and ensure it meets both user needs and business objectives.
UI Design
In this phase, our design team creates a comprehensive moodboard to capture the intended style of your product. Building on this foundation, we develop a cohesive design concept that aligns with your brand identity. Once approved, we carefully design each page, ensuring a seamless experience across all devices, including customized layouts for mobile resolutions.
- Mood boards
- UI concept and other pages
- Design system
- Adaptive design
- Animations and effects
Business Strategy + User Needs
This is what our business-driven + user-centered UX process looks like:
Business strategy
Business goals
Value proposition
Mission
SWOT analysis
Target market
Business model canvas
Research
- Competitive analysis
- User interviews
- Travel mapping
- Visual research
Define
- UX strategy
- Information architecture
- User flows
- Visual direction
Design
- Wireframes
- Clickable prototypes
- Visual design
- Design system
Evaluate
- A/B testing
- Metric analysis
- UX audit
- Usability testing
- User surveys
Why outsource web design to Bluell?
Our Android app development process is designed to create user-centric apps that can be quickly launched on the Google Play Store. We meet customer goals and provide effective solutions for businesses across Sweden by using agile methodologies.
Cost-effective strategy
With Bluell's offshore services, you can enjoy competitive pricing that reduces administrative costs by up to 60%. From a single UI/UX expert to an entire team, we handle all workplace and management costs, so you can focus on growth.
Competent UI/UX designers
Our expert design team is handpicked to bring the highest quality standards to your project. With a careful evaluation of both technical skills and creative insight, Bluell ensures that each designer is equipped to deliver impactful results that align with your vision.
Agile project management
Our skilled project managers at Bluell streamline every phase and ensure efficient, on-time delivery of your design projects. Whether we integrate with your tracking tools or monitor the process locally, we prioritize clarity and quality at every step.
Variation in expertise
Working with Bluell means comprehensive support across your projects. In addition to UI/UX design, we offer expertise in web and app development, QA, DevOps, and even recruitment and HR support, ensuring a complete solution tailored to your business needs.
Shared responsibility
Working with Bluell means you get a dedicated team that shares responsibility for your design project. We manage the project flow and coordinate seamlessly with your remote design team to ensure smooth progress and impactful results.
Flexible employment models
At Bluell, we offer customizable hiring options, from project-specific support to dedicated teams, ensuring seamless web design outsourcing for businesses of all scales – startups to large enterprises.
Industries we work with
Fintech
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Healthcare
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Real estate
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E-Learning & EdTech
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Lifestyle & social
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Energy
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Retail & Distribution
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Car
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Tools we use
Frequently asked questions
Is it possible to successfully launch a product without research?
As practice in the world shows, this approach is not very effective. Products are created to solve the problems and needs of users, which brings profit to the company. Without identifying these needs, conducting in-depth interviews and testing the solution on potential users, the developed product may be ineffective, as it will be based on the hypotheses of the team and stakeholders.
Why is it necessary to design a product based on user research and not on one's own hypotheses and visions?
According to the report “The Top 12 Reasons Startups Fail 2021”, 35% of startups fail because the product does not meet the needs of users, that is, it does not fulfill its assigned tasks.
What will I get after conducting UX research, and will stakeholders be involved?
You will participate in design workshops and receive comprehensive reports with all the information collected (including photos, video and audio recordings, and documents).
What are the most important necessary steps to get a product that will meet the needs and solve the problems of users?
It all starts with researching the industry, competitors, and business goals. Afterwards, the design team will define the target audience, develop hypotheses, and conduct interviews. The next phase will aim to generate ideas to solve the users’ problems. The prototype and testing phases are the final steps.
If I'm not sure what I need to do to redesign my product, can I get an expert opinion?
Yes, of course. For this, we can test your product for usability and provide a UX audit. This report will outline all the problem areas of your product along with a list of recommendations to eliminate them.
Would you like to talk to us directly?
Can’t find the answer you’re looking for? Please chat with our friendly team.
